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We believe the next generation of products should advance the health of people and the planet. And we're creating the molecules to make it happen.

Evolved By Nature Newsletter

February 22, 2021

Two steps to sustainability: admitting the problem and repairing the loop.
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We create healthier chemistry between people, the things they love, and the planet. We also create this bi-weekly newsletter — curated with interesting and inspiring stories relevant to anyone interested in making our industries and our economies more bioharmonious.

Between 1992 and 2014, natural capital per person fell 40%, while the global economy expanded to 14 times the size it was in 1950. This massive increase in prosperity has come at a devastating cost to nature, according to a report from Sir Partha Dasgupta. The cheapest solution to address this problem is to enact radical change that can reverse this dangerous trend now instead of later. And that change requires support from all the ins and outs of society: the public sector, the private sector, and everyone in between. It is undeniable that climate change and environmental destruction are becoming common topics in and outside American households. Therefore, it cannot be ignored for too long on the debate stage, nor can it be sidelined by industry. We're seeing even the mightiest fossil fuel companies and their political advocates atrophying, both in terms of financials and narrative consistency. In turn, we're looking at the universal adoption of renewables and electric vehicles as the future norm. But will this new "ideal" address our continued dependence on massive amounts of natural capital?
  • The Guardian: We’re on a Collision Course with the Planet. But with Public Support that Can Change
  • The New York Times: What Working in the Oil Industry Taught Me 
  • HuffPost: What Was the Fossil Fuel Bonanza Really About
  • The New York Times: Shell Says Its Oil Production Has Peaked and Is Likely to Decline 
  • World Resources Institute: Why Unchecked Consumption is Not an Option in Tomorrow’s Markets

To address our dependence on massive amounts of natural capital requires rethinking how supply chains do business, how innovators find inspiration, and how both producers and consumers deal with their waste. “Doughnut economics,” says our current-day economic thinking is not equipped to handle a planet teetering on the edge of an environmental breakdown. It is simple in theory: a linear financial system, with no thought to the end-of-life of products, is out of style. It requires bending the system to close the economic loop, mimicking nature’s regenerative systems. Most recently, examples of “repairing the loop” are gaining attention, from Amsterdam’s Doughnut Coalition to France’s Repairability Index for electronics. Hopefully, these case studies will demonstrate that this theory is not only for the conceptual but also for the practical. In the meantime, it is incredible to see just how many policymakers, innovators, data scientists, and business people can come together to attempt to rethink our current economic system, our consumption habits, and our planet’s future.

  • Time: Could Amsterdam’s New Economic Theory Replace Capitalism?
  • GreenBiz: What’s a Sustainable (and Just) Business Model?
  • Grist: Why France’s New ‘Repairability Index’ is a Big Deal
  • Environmental Health News: Mimicking Nature on the Nanoscale
  • GreenBiz: Why Data and Measurement Are Key to a Circular Economy Transition 
To protect human health without compromising ingredients, our sanitizing and moisturizing hand care products, This is Gel Hand Sanitizer and This is Hand Therapy, are available for sale. We’ve replaced the need for toxic preservatives, petroleum-based thickeners, and endocrine-disrupting chemicals with our non-toxic Activated Silk™ technology to provide a protective barrier for skin and deliver hydration. This line is available for purchase for both the general public and businesses on our website, while qualifying Massachusetts organizations can purchase through the COMMBUYS platform. With our Helping Hands program, we’re donating profits from hand sanitizer sales to organizations in need. So far, we’ve been able to donate more than 4,500 bottles to 155+ organizations, including hospitals, community organizations, health centers, food pantries, and more.
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