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We believe the next generation of products should advance the health of people and the planet. And we're creating the molecules to make it happen.

Medical

Evolved By Nature Newsletter

August 31, 2020

We create healthier chemistry between people, the things they love, and the planet. We also create this bi-weekly newsletter — curated with interesting and inspiring stories relevant to anyone interested in making our industries and our economies more bioharmonious.

Evolved By Nature is proud to be a part of Fashionnovation’s 3rd Worldwide Talks at New York Fashion Week this year! Dr. Greg Altman will be speaking on the panel, “Fashion Is Textiles and Chemicals via Technologies Shaping Sustainability Efforts” at 11:20 AM EDT on September 10, 2020. Please join us at this virtual event for an illuminating discussion about how the role textile finishing chemicals play within the fashion industry and how we can mobilize to make these chemistries more sustainable. 

Register here

Pseudoscientific products that claim to help treat or even cure coronavirus are everywhere on the internet. In tandem, the FDA continues to crack down on products proving more harmful than helpful. Feeding off the fear of COVID-19, many companies tout misleading health claims for their products such as “immune-boosting” or “antiviral.” Yet, little do consumers know that these tactics symbolize a long-standing issue within product development that can negatively impact the health of people and the planet. Recent articles on the long-term harmful impacts of BPA, pesticides, endocrine disruptors, and more, display an ugly truth about the malleability of safety claims associated with our everyday products. The gray area is vast, and COVID-washing is only giving us a glimpse.

  • Fast Company: How 'COVID-Washing' Became the New Green-Washing
  • BGR: The FDA Just Banned Even More Toxic Hand Sanitizers - Here’s the Complete List
  • Fast Company: Why Every Brand Now Needs to Behave like a Health & Wellness Brand
  • The New York Times: This Chemical Can Impair Fertility, but It’s Hard to Avoid
  • Newsweek: BPA, Chemical Used to Make Plastic Bottles, Linked to Increased Death Risk
  • Forbes: Plastic Component Found in Human Organs

Skincare proves itself as the main pandemic go-to within the overall beauty industry. Serums, masks, and at-home spa tools thrive due to the uptick in popular health and wellness marketing. Consumers are saying good-bye to makeup that ruled the last decade, and hello to “clean beauty.” But how clean is the beauty industry right now? Is “clean” within beauty and fashion a misnomer? This month, articles have highlighted that consumers are not backing down from their demands for more sustainable and inclusive brands. Although many brands may be eager to hop on the bandwagon, their journey toward being genuinely sustainable is long and deeply tangled with other industries that need improvement.

  • Vox: How the Beauty Industry is Surviving the Pandemic
  • Well + Good: How the History of Skin Care Pushes the Industry Forward
  • The Independent: Brands Using Carbon-Offsetting May as Well Be Rearranging Deckchairs on the Titanic
  • Stand.Earth: Fashion Forward: A Roadmap to Fossil-Free Fashion
  • Vogue Business: Why Is It Still so Hard to Recycle Beauty Packaging?
  • Medium: Why the New Model of Business is Regenerative by Design
  • Beauty Independent: Will Conscious Beauty Catch On?
We're excited to launch our newest product, hand soap, to our existing hand hygiene collection. Made with Activated Silk™ 10S, our patented silk cleansing system, this hand soap cleans and moisturizes hands without harming the skin barrier, even with frequent use. With minimal, naturally derived ingredients—no SLS, no fossil fuel derivatives, no synthetic fragrances and no unnecessary chemicals—it’s bioharmonious with skin and the environment when washed away. Available in an elegantly unscented formula. This Is Hand Soap is now available for sale.
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We believe the next generation of products should advance the health of people and the planet. And we're creating the molecules to make it happen.

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THE LATEST ON INSTAGRAM

Sustainability is HARD. 🤯⁠ ⁠ Making things Sustainability is HARD. 🤯⁠
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Making things that are more sustainable is really not very easy. A lot of necessary processes aren't in place... keeping the costs of innovative tech down so sustainable solutions work at market scale is a real challenge... the cost of environmentally harmful materials is usually very low so current market solutions is hard to compete with. ⁠
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Then, you have to figure out how to talk 💬 about sustainability. Which is very hard, because there are not many agreed-upon definitions for sustainable claims or concepts. 🌍️🤍🤷🏻⁠
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Different companies can use the same term to mean different things. Some companies take advantage and use terms in misleading ways. 😖⁠
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For customers, it's hard to parse. @morningconsult⁠
has a good article about this as related to the term "carbon neutral", and you can 👀 read the article 👀 at the link in our bio. ⁠
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We make sustainable† biotech, and we want people to understand it, which is we work really hard to over communicate and explain. ⁠
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Our Activated Silk™ biofinishing system for leather not only replaces really harmful chemicals and plastics from leather production 🙅🏾🛢️, it also reduces carbon emissions to varying degrees –depending on where in the world you're using it to make apparel. 🙅🏾🔥🌍️⁠
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It took us a while, and a lot of science and math to be able to deliver the numbers per region, but we think it's really important to be specific so that brands can share the right info to consumers. ⁠
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Caring about transparency goes a long way when you're caring about the planet. ⁠
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#climatechange #climatecrisis #co2 #earth #ecofriendly #environment #fashion #fashionaddict #fashionblog #fashiongram #fashioninspo #fashionlover #fashionpost #fashionstyle #fashionweek  #globalwarming  #savetheplanet #sustainability #sustainable #sustainablefashion #sustainableliving #health #wellness #healthylifestyle #leather⁠
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†Activated Silk is an environmentally responsible technology developed with good work practices, which contributes to achieving U.N. Sustainable Development Goals. For info, visit evolvedbynature.com. ⁠
Our world has some big problems to solve, and some Our world has some big problems to solve, and sometimes the scale of it can seem, well,  impossible. 😶⁠
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If you're feeling like that, it can be easy to just stop trying. But instead of giving up, maybe try channeling your inner squirrel. 🐿️⁠
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@sierramagazine has an interesting article about a 2021 study showing that squirrels are incredible learners and problem solvers, and that they have a lot of moxie. Traits that humans will definitely if we want to to solve the problems of the world we’re living in. 👩🏻➕🐿️🟰💡🌍️✅⁠
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👀 Link to the full article in our bio 👀⁠
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It's been another week in the lab for us, innovating solutions with natural, sustainable† Activated Silk™ biotechnology. Lots of progress replacing toxic chemicals in the fashion industry☠️🙅🏾, and helping the skincare industry move away from fossil fuel derived chemicals 🛢️🙅🏾⁠
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We're going to spend the weekend out in nature, and recharging our squirrel powers for another big week starting Monday. ⁠
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See you then. ⁠
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#animal #animals #animalsofinstagram #cuteanimals #pets #petsofinstagram #sciencefacts #sciencememes #squirrel #squirrellife #squirrellove #squirrels #squirrelsofig #squirrelsofinstagram #squirrelwatching #sustaibability #sustainableevents #truefacts #unknownfacts #wildanimals #wildlife #wildlifephotography⁠
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†Activated Silk is an environmentally responsible technology developed with good work practices, which contributes to achieving U.N. Sustainable Development Goals. For info, visit evolvedbynature.com. ⁠
Everything is made with chemicals. 🧪 Unless it' Everything is made with chemicals. 🧪 Unless it's a rainbow or a soundwave or something like that, there's chemicals in there. 🌈🤷🏻 So if we made better, more sustainable chemicals - we’d all be better off, right?⁠
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And maybe a little less stressed? ⁠
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It’s something we think a lot about. And read a lot about. Which is how we came across this super interesting article from @cellpress about how plants emit sounds when they are stressed out. 🪴🦻🏻⁠
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👀 Link to the full article in our bio 👀⁠
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Plants don't think about chemicals (we think). But they do notice extreme drought and other effects of climate change, which is a direct result of the fossil fuel based petrochemical industry. 🛢️🏭️😥⁠
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Which is why we work so hard to replace them. And replace them with natural, renewably-resourced, nontoxic, biodegradable, sustainable† Activated Silk™ biotechnology that meets the really high performance standards of petrochemicals while biodegrading into a circular economy. ⁠
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It's a lot more sustainable and a lot less stress-y. ⁠
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#chemicalfree #climatechange #climatecrisis #crueltyfree #earth #ecofriendly #environment #essentialoils #garden #globalwarming #houseplants #indoorplants #naturalskincare #nontoxic #organic #plant #plantbased #plantlover #plants #plantsmakepeoplehappy #plantsofinstagram #plantstagram #recycle #savetheplanet #skincareroutine #sustainability #sustainable #sustainablefashion #sustainableliving #zerowaste⁠
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†Activated Silk is an environmentally responsible technology developed with good work practices, which contributes to achieving U.N. Sustainable Development Goals. For info, visit evolvedbynature.com. ⁠
@byrdie posted a recent article asking if hotness @byrdie posted a recent article asking if hotness is over. Because everybody wants to look weird instead. 💃🙅🏻🧟👍🏽⁠
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Even though we're scientists who spend a ton of our time using the principles of biotechnology to create a more sustainable future – we love articles like this. 🤍📖⁠
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We read A LOT of them. ⁠
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We love fashion, and we also spend a lot of time innovating better fashion finishing chemistry to replace the toxic, fossil fuel derived petrochemicals used to create the looks we all love and rely on. ⁠
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So, are the looks going weird for the foreseeable future? Hard to say.  But wherever the trends take us, we'll be working to make sure fashion is less toxic and more sustainable. 🤍🌍️⁠
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👀 Link in our bio to the full @byrdie article 👀⁠
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#climatechange #eco #ecofriendly #environment #fashion #fashionaddict #fashionblog #fashiondaily #fashiondiaries #fashiongoals #fashiongram #fashioninspiration #fashioninspo #fashionlover #fashionmodel #fashionnova #fashionphotography #fashionpost #fashionstyle #fashionweek #gogreen #plasticfree #recycle #savetheplanet #sustainability #sustainabilitymatters #sustainable #sustainablefashion #sustainableliving ⁠
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†Activated Silk is an environmentally responsible technology developed with good work practices, which contributes to achieving U.N. Sustainable Development Goals. For info, visit evolvedbynature.com. ⁠
PFAS chemicals, known as "forever chemicals”, ♾️🛢️🤢 are used across various industries to create many of the products we all use on a daily basis, from personal care products to apparel to furniture. ⁠
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And because 🫣 EXISTENTIAL DREAD ALERT 🫣 everything becomes dust sooner or later, PFAS can be found in the dust in our homes, where it can then become airborne. ⁠
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PFAS have been so commonly used for so long that they can be detected in every drop of rain. 🌧️🧪⁠
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All of which means –  they can be found in us. Because environmental exposure can lead to bioaccumulation in the tissue of living things. ⁠
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We believe in better chemistry between people, the products they love, and the planet. ⁠
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Which is why we innovated Activated Silk™ biotechnology- a sustainable†, renewably-sourced molecule platform designed to replace harmful petrochemistry (like PFAS chemicals) in industries from fashion to skincare. ⁠
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Unlike forever chemicals, Activated Silk™ biotech increases the performance of products, but then biodegrades when a product's life cycle is over. 🌍️🤍👍🏾 ⁠
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@time has a very worthwhile read on on where PFAS chemicals can be found in the home. Link to the full articles in our bio.⁠
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#chemicalfree #crueltyfree #ecofriendly #healthyproducts  #naturalproductsthatwork #naturalremedies #naturalskincare #nontoxic #pfas #plantbased #plasticfree #pollution #recycle #stoppollution  #sustainability #sustainable #sustainablefashion #sustainableliving #sustainablestyle #toxicfree #water #watertreatment #health #wellness #healthylifestyle #pfasfree #naturalproduct #naturalingredients ⁠#metalcore #emo⁠
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†Activated Silk is an environmentally responsible technology developed with good work practices, which contributes to achieving U.N. Sustainable Development Goals. For info, visit evolvedbynature.com.⁠
We innovated Activated Silk™ biotechnology. 💫 We innovated Activated Silk™ biotechnology. 💫🔬🌍️⁠
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It's a platform of sustainable† molecules that can be used to replace plastics and other fossil fuel derived petrochemicals in everything from sneakers to skincare. 👟🫧⁠
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As @theatlantic reports, plastics really aren't recycled in any meaningful quantities. So the idea that it can somehow be part of a sustainable future or a circular economy is not really a THING. ⁠
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And that's when the plastics are in a form that could be put in a recycling bin. ⁠
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The plastics INSIDE personal care formulas or applied to things like leather and textiles to make them more durable and high performance can never be separated out for recycling. 🙅🏼♻️⁠
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So they just end up in the environment, where they cause all sorts of problems. ⁠
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Not the least of which is that chemicals that exist in our environments tend to find their way into our bodies one way or another. ⁠
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We think it's better to just avoid the entire problem by innovating sustainable, nature, biodegradable, non-toxic alternatives. So that's what we work on every day. ⁠
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To read the full @theatlantic article, check out the link in our bio. It's definitely worth 👀 a look 👀 .⁠
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#chemicalfree #crueltyfree #eco #ecofriendly #environment #naturalskincare #nontoxic #organic #plasticfree #plasticfreeliving #plasticpollution #recycle #recycling #reuse #savetheplanet #skincareroutine #sustainability #sustainable #sustainablefashion #sustainablelifestyle #sustainableliving #sustainablestyle #upcycle #upcycling #health #wellness #healthylifestyle #zerowaste #zerowasteliving⁠
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†Activated Silk is an environmentally responsible technology developed with good work practices, which contributes to achieving U.N. Sustainable Development Goals. For info, visit evolvedbynature.com. ⁠
There’s a widely held misconception that sustain There’s a widely held misconception that sustainability is not a financially viable mission. 🧐 That more sustainable solutions and products will just ALWAYS cost more. 💰️💸😭⁠
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But hard data suggests quite the opposite. 📉🤔⁠
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The more we understand about the true costs that toxic forever chemicals extract, the more we see how our economy is being crippled by the world’s most harmful chemical elements.⁠
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As most corporations focus on immediate margins and growth, major shifts may seem financially detrimental. ⁠
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But we believe that sustainability is profitable. 🌍️🤍🤑 Which is why we built our company, Evolved By Nature, with sustainability at our core. ⁠
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And why we innovated Activated Silk™ biotechnology. Not only is it a sustainable alternative to the questionable chemicals used to finish textiles and leather, it's also designed to fit in the immediate budget of just about any brand. ⁠
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And because it's natural, nontoxic and biodegradable, it gets even more profitable over the long term. ⁠
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@guardian has a great read about the real costs of toxic "forever chemicals" in terms of our global economy, and you can 👀check it out 👀 at the link in our bio. ⁠
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#chemicalfree #crueltyfree #ecofriendly #economics #economicsmemes #economy #environment #finance #investing #naturalskincare #nontoxic #pfas #pollution #savetheplanet #stockmarket #stocks #stoppollution #sustainability #sustainable #sustainablefashion #sustainableliving  #toxicfree #health #welness #healthylifestyle #fashion #leather⁠
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†Activated Silk is an environmentally responsible technology developed with good work practices, which contributes to achieving U.N. Sustainable Development Goals. For info, visit evolvedbynature.com. ⁠
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@bbc has a great article about the iconic Earthris @bbc has a great article about the iconic Earthrise photo 🌍️📸 and how it changed our understanding of ourselves in relation to our home planet. ⁠
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You can find the full article at the 👀 link in our bio 👀 ⁠
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As a biotech company, we spend a lot of time in the lab… essentially trying to shift the collective perspective on chemicals, and what they mean as integral parts of products 👗👟🧼💄and eventual parts of our ecosystems.⁠
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Because in order to really shift perspectives toward sustainable chemistry, you have to provide an alternative. ⁠
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So we do. ⁠
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We innovated Activated Silk™ biotechnology – a sustainable†, renewably-sourced, biodegradable molecule platform designed to replace harmful petrochemistry in products from skincare to sneakers. 🙅🏻🛢️ 👍🏾🌿 ⁠
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So, from the perspective of creating healthier ecosystems, it's looking good. ⁠
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#astronaut #astrophotography #chemicalfree #climatechange #cosmos #crueltyfree #ecofriendly #environment #galaxy  #naturalskincare #nontoxic #organic #plantbased #plasticfree #recycle #savetheplanet #science #skincareroutine #space #spaceexploration #spaceship #spacetravel #sustainability #sustainable #sustainablefashion #sustainableliving #health #wellness ⁠
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†Activated Silk is an environmentally responsible technology developed with good work practices, which contributes to achieving U.N. Sustainable Development Goals. For info, visit evolvedbynature.com. ⁠
We’re a biotech company, so... pretty science-y. We’re a biotech company, so... pretty science-y. 👋🏾🔬⁠
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And we innovated Activated Silk™ technology – a sustainable†, renewably-sourced molecule platform designed to replace harmful petrochemicals in industries from fashion to skincare. 🙅🏼🛢️ ⁠
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We did that because we're committed to a more sustainable and livable future. We believe that innovations like Activated Silk™ biotech will help us get there. We also believe that we need a lot more scientists to help us get there. 👩🏾‍🔬👨🏻‍🔬🧑🏽‍🔬👩🏼‍🔬⁠
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Studies show that even when young adults LIKE science... even if they WORK HARD in school... they have a difficult time identifying as a future scientist. ⁠
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They don’t think they have what it takes. They think they’ll fail. 😔⁠
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Which... YES. They will. 🤪 And that's a good thing. Definitely not a thing that should keep our kids from pursuing careers in science.⁠
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@kqed has a great article on why teens benefit from learning about the struggles, and failures, of scientists. ⁠
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It's definitely worth a read if you're a parent. Or a teen. Or anybody that knows a teen. Or anybody that, like us, believes science can actually get us to a sustainable future. ⁠
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👀 Link to the full @kqed article in our bio 👀⁠
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#biology #ecofriendly #education #environment #momlife #motherhood #parenting #parentinglife #parents #physics #savetheplanet #school #schoollife #science #sciencefacts #sciencememes #scientist #space #student #students #study #sustainability #sustainable #sustainablefashion #sustainableliving #teacher ⁠
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†Activated Silk is an environmentally responsible technology developed with good work practices, which contributes to achieving U.N. Sustainable Development Goals. For info, visit evolvedbynature.com. ⁠

Brand Guidelines
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© Evolved By Nature 2021

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