Evolved By Nature Newsletter

March 08, 2021

We create healthier chemistry between people, the things they love, and the planet. We also create this bi-weekly newsletter — curated with interesting and inspiring stories relevant to anyone interested in making our industries and our economies more bioharmonious.

Consumers have a relationship with their clothes and the chemicals used to make them. Either undisclosed and harmful to human health and the planet, typical finishing chemicals must be replaced with naturally-sourced, safer alternatives to achieve a truly circular economy. For this reason, and many more, is why we are excited to introduce our new partnership with Gentrue, a high-end collection of sustainable activewear that is Evolved By Nature's first apparel brand to incorporate its Activated Silk™ Technology. Through our collaboration, we deliver high-performing activewear while eliminating the need for toxic finishing chemicals. Using our Activated Silk™ Technology, Gentrue's products have improved sweat-wicking performance up to 71% and fast absorption and drying by 38.5%, compared to other Nylon-based activewear on the market. This seemingly small change can make a significant impact by addressing the incredibly big problem of hidden toxic chemicals within the apparel industry.

GenTrue: Clean, Sustainable Activewear Featuring Activated Silk™ Technology
Vogue Business: Performance Wear Without Added Chemicals is Here. Can It Scale?
Sourcing Journal: What’s This Activewear Brand’s Performance Secret? ‘Activated Silk’
The Hustle: Chemicals Are Used Widely in Activewear. Meet the Startups Creating Natural Alternatives.
ChemSec: Billions of Reasons for Phasing Out Toxic Chemicals from Products and Material Flows

“Chemists are invaluable right now, with so many ingredients out there,” especially as beauty consumer bases value education within the industry more and more. With toxicants in the beauty industry gaining notoriety in the press, customers are looking for products that are both effective and clean. Demand for science-based information and chemists relaying the science behind what we put on our skin is increasing. All of this is refreshing after a long-standing, manichean battle between the art of chemistry and the anti-chemical movement. The reality is more nuanced than divided. Clean beauty backed by chemistry is the responsibility to formulate ingredients that are held up to the highest standards of quality, performance, sustainability, and safety all at the same time.

Happi: Are Chemists the Rock Stars of Beauty?
Cosmetics Business: The Secret to the Evolution of the Beauty Industry? A Sustainable Supply Chain
L’Officiel: What Does Clean Beauty Actually Mean?
Byrdie: The Greenification of Luxury Beauty

To protect human health without compromising ingredients, our sanitizing and moisturizing hand care products, This is Gel Hand Sanitizer and This is Hand Therapy, are available for sale. We’ve replaced the need for toxic preservatives, petroleum-based thickeners, and endocrine-disrupting chemicals with our non-toxic Activated Silk™ technology to provide a protective barrier for skin and deliver hydration. This line is available for purchase for both the general public and businesses on our website, while qualifying Massachusetts organizations can purchase through the COMMBUYS platform. With our Helping Hands program, we’re donating profits from hand sanitizer sales to organizations in need. So far, we’ve been able to donate more than 4,500 bottles to 155+ organizations, including hospitals, community organizations, health centers, food pantries, and more.

SHOP

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Evolved By Nature | 196 Boston Avenue, Suite 1100, Medford, MA 02155

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