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We believe the next generation of products should advance the health of people and the planet. And we're creating the molecules to make it happen.

Personal Care, Textiles

Evolved By Nature Newsletter

April 27, 2020

We create healthier chemistry between people, the things they love, and the planet. We also create this bi-weekly newsletter — curated with interesting and inspiring stories relevant to anyone interested in making our industries and our economies more bioharmonious.

We observed Earth Day last week, which marked 50 years of demonstrating support for environmental protection and the natural systems of which we depend. Many attended online events to celebrate our planet but also to reflect and even repent humanity’s detrimental impact on nature. Across decades, the scientific community has made incredible findings that help us better understand the world and our relationship with it. This year, we must recognize what systems and processes have not been working while being the positive force that advocates for resilience. Nature is telling us time is running out. It will test our societal systems. The good news is that humanity can harness the power of changing the world for the better.

  • The New York Times (potential firewall): Millions Join Earth Day Observances Across the Nation (1970)
  • The New Yorker: Fifty Years Past the First Earth Day, A Frayed Planet- And A Sublime One
  • Smithsonian: Earth Optimism Summit
  • GreenBiz: Biodiversity, Pandemics and the Circle of Life
  • The New Yorker: How We Can Build a Hardier World After the Coronavirus
  • The New York Times (potential firewall): A Decade After Deepwater Horizon
  • Yale Environment 360: How the Laws that Earth Day Inspired Benefitted Us All
 

Sustainability has been a hot topic in the world of fashion for the past few months. Researchers, activists, and consumers have been asking the industry to adopt a system that minimizes and mitigates detrimental environmental impacts. COVID-19 seems to be no threat to the sustainability conversation, as enterprises are forced to find and adapt to a new normal. As social and environmental problems within the fashion industry are revealed left and right, circularity is becoming central to the discussion. Digital content on the topics of material science, green chemistry, and overall sustainability is continuously produced. It seems COVID’s stop on time is a window of opportunity for industries to invest in ideas rooted in sustainability and social responsibility.

  • Vogue Business: Circular Fashion’s Timely Opportunity
  • Nature Journal: The Environmental Price of Fast Fashion
  • The Fashion Revolution: Why Do We Need a Fashion Revolution
  • The Fashion Revolution: The Fashion Transparency Index 2020
  • The ZDHC Foundation: Detoxing the Fashion Industry for Dummies
  • Business of Fashion (potential firewall): In Crisis, Don’t Ditch Sustainability
  • McKinsey & Company: A Global View of How Consumer Behavior Is Changing Amid COVID-19

We’re honored to share Business of Fashion’s interview with our Co-Founder and COO, Dr. Rebecca Lacouture. She talks about how our green chemistry company was started, the possibilities we've discovered in silk molecules, and life in our current moment. Read for more information about Evolved by Nature’s beginnings and how we continue to leverage sustainability within the fashion and beauty industries today.

  • Business of Fashion (potential firewall): How I Became… Chief Operating Officer at Evolved by Nature 
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Bioactive regulation is the most naturally effecti Bioactive regulation is the most naturally effective approach to skincare.

That’s why we’ve used the power of biotechnology to create a platform of peptides that support your skin’s natural production of valuable foundational proteins, like collagen, claudin, involucrin and more.

Explore our peptides at the link in bio.

#cleanbeauty #cleanskincare #crueltyfree #crueltyfreebeauty #greenbeauty #healthyskin #naturalbeauty #naturalskincare #nontoxicbeauty #healthandwellness #skincare #skincareaddict #skincareluxury #skincaretips #skincarelover
Skincare shouldn’t come with a warning label. It Skincare shouldn’t come with a warning label. It shouldn’t stress your skin out. It shouldn’t stress you out. It shouldn’t make your body feel like it’s under attack. It should just make you feel healthy. And beautiful.*

*Whatever “beautiful” means to you.

#cleanbeauty #cleanskincare #crueltyfree #crueltyfreebeauty #greenbeauty #healthyskin #naturalbeauty #naturalskincare #nontoxicbeauty #healthandwellness #skincare #skincareaddict #skincareluxury #skincaretips #skincarelover
Silk has been honed by nature for a very, very lon Silk has been honed by nature for a very, very long time. It’s an incredible natural material, which is why we designed an entire platform of custom peptides from it.

Nature gave us everything we need — we’re just unlocking it.

#cleanbeauty #cleanskincare #crueltyfree #crueltyfreebeauty #greenbeauty #healthyskin #naturalbeauty #naturalskincare #nontoxicbeauty #healthandwellness #skincare #skincareaddict #skincareluxury #skincaretips #skincarelover
The skincare industry has relied on petrochemicals The skincare industry has relied on petrochemicals for far too long.

Petroleum jelly (or petrolatum) is a byproduct of non-renewable fossil fuels.

Sure, it has some uses. But when you look at that tub full of grease, it makes you wonder if there are better alternatives.

We wondered, too. And then we went and created those better alternatives.

Find out more at the link in bio.

#cleanbeauty #cleanskincare #crueltyfree #crueltyfreebeauty #greenbeauty #healthyskin #naturalbeauty #naturalskincare #nontoxicbeauty #healthandwellness #skincare #skincareaddict #skincareluxury #skincaretips #skincarelover
Until now, making leather water-resistant meant co Until now, making leather water-resistant meant coating it with a forever chemical finish.

That didn’t sit right with us — covering a natural material in plastic defeats the purpose. So we created a better solution: Activated Silk™ L1, a biofinishing system made without PFAS.

It raises the performance of leather by every measure, outperforming existing traditional petrochemical finishing in everything from colorfastness and flexibility to, yes, water resistance.

You can find out more at the link in our bio.

#nontoxic #pfas #pollution #savetheplanet #stoppollution #sustainability #sustainable #sustainablefashion #sustainableliving #toxicfree #health #wellness #healthylifestyle #fashion #leather⁠ #water
Endocrine disrupting chemicals can work in unpredi Endocrine disrupting chemicals can work in unpredictable ways, causing harm in even small doses.

So why are they in so many personal care products?

Because they’re cheap, effective, and often unregulated. For decades, these chemicals have been used to preserve shelf life, enhance texture, or add fragrance — even when safer alternatives exist.

That’s why we make alternative ingredients that aren’t just safer, but also high performing, so that brands can create better personal care products that get real, beneficial results, while being formulated without chemicals of concern.

We’ll keep creating ingredients that are better for people and the planet. So that in the near future, avoiding harmful chemicals is a much less disruptive process.

Find out more in the link in bio.

#cleanbeauty #cleanskincare #crueltyfree #crueltyfreebeauty #greenbeauty #healthyskin #naturalbeauty #naturalskincare #nontoxicbeauty #healthandwellness #skincare #skincareaddict #skincareluxury #skincaretips #skincarelover
Building a sustainable future means working with e Building a sustainable future means working with ecosystems — not against them — to meet our needs in a way that’s genuinely nature-positive.

It’s not easy. In fact, it runs counter to how most things are generally done. But it’s entirely possible. Especially if you love all of the amazing complexities that exist within nature. ⁠

We certainly do. We look deep inside natural, renewably sourced silk protein to find a vast array of incredibly powerful peptides. Nature has already done the hard work — we simply unlock it, using these peptides to help brands create products that are both more natural and more effective.

Our ingredients are designed to replace petrochemicals, silicones, and other questionable synthetics, transforming how industries like fashion and skincare interact with people and the planet.

Our entire deal is based on nature’s complexity, and we wouldn’t have it any other way. ⁠

#cleanbeauty #cleanskincare #crueltyfree #crueltyfreebeauty #greenbeauty #healthyskin #naturalbeauty #naturalskincare #nontoxicbeauty #healthandwellness #skincare #skincareaddict #skincareluxury #skincaretips #skincarelover
Spring is the perfect time to declutter your space Spring is the perfect time to declutter your space.

As you clean up, keep an eye out for common culprits like SLS, PEGs, petrolatum, dimethicone, and phthalates. These ingredients often show up in soaps, cleansers, lotions, and everyday household products.

Over time, harmful chemicals can build up in our bodies — a process known as body burden or bioaccumulation. Even small exposures from personal care, cleaning supplies, and household materials can add up.

And it’s not just our bodies. These chemicals can accumulate in ecosystems too, washing down the drain and into our environment.

That’s why we created Activated Silk™ biotechnology to clean up the chemistry around us. 

Activated Silk™ ingredients are made from biodegradable and biocompatible silk protein. 

They’re designed to replace traditional, toxic chemicals in skincare and personal care products — and outperform them.

We’re helping brands detox their formulas.

Because sometimes, tidying up starts at the ingredient level.

#cleanbeauty #cleanskincare #crueltyfree #crueltyfreebeauty #greenbeauty #healthyskin #naturalbeauty #naturalskincare #nontoxicbeauty #healthandwellness #skincare #skincareaddict #skincareluxury #skincaretips #skincarelover
Step into the room hair first. Lots of hair care Step into the room hair first.

Lots of hair care products are packed with synthetic polymers, high-VOC aerosols, and microplastics that weigh your hair down.

We’re changing that by replacing harsh chemicals with natural, high-performing ingredients that work with your hair, not against it.

Learn more at the link in bio.

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