Evolved By Nature Newsletter

October 13, 2020

We create healthier chemistry between people, the things they love, and the planet. We also create this bi-weekly newsletter — curated with interesting and inspiring stories relevant to anyone interested in making our industries and our economies more bioharmonious.

Terms such as “clean,” “natural” and “organic” populate the beauty aisles of retail stores to assure consumers that the products on the shelves are environmentally-friendly. Some labels may live up to the word association; others are far from reality. These broad terms have no concrete definition of census nor certification by a regulatory agency. Even though an ingredient may be considered “natural,” the cultivation of said ingredient may have large environmental trade-offs. Whether sourcing is sustainable or not varies from ingredient to ingredient, from brand to brand. The semantics of beauty has a catch-22 for brands actually providing eco-conscious alternatives. As some companies provide non-toxic alternative formulations good for human health and the planet, “clean” and “natural” are an accurate fit for products offered. Ultimately, it is up to suppliers, brands, and consumers to educate themselves about ingredient-sourcing beyond the label.

WWD: Can Beauty Be Sustainable?
Refinery29: The Difficult Truth About “Natural” Beauty Products & Climate Change
Elle: What Are Your Beauty Products Hiding?
HOKU Magazine: Just When We Thought Silk Couldn’t Get Any Better
Environmental Working Group: California First State to Ban 24 Toxic Chemicals in Personal Care Products and Cosmetics

How much has politics inserted itself into American life? Well, it’s deep enough to the point where industries that once strayed away from any subject causing political divisiveness are no longer standing silent. Fashion, historically one of the most apolitical industries, has taken a revolutionary turn toward creating election year merchandise in an effort to encourage consumers to vote on November 3rd. Being apolitical is officially no longer in fashion. As brands continue to use their voices as a platform for change, these industries need to pair their messaging with internal reflection and action. In the age of transformation, the insides of these companies must match their outside – particularly as sustainability and inclusion, topics widely ignored not too long ago, top the political messaging roster.

The Atlantic: Brands Are Turning Voting into Marketing
Vogue Business: Why Fashion Says “Vote” this US Election
The Business of Fashion: Why Fashion Brands Keep Telling You to Vote
The Business of Fashion: What Consumers Really Think About Sustainability
Refinery29: Can Fashion Be Sustainable?

As recently featured on QVC, our luxurious and moisturizing hand care products are available for sale. Available hand treatments include This is Gel Hand Sanitizer and This is Hand Therapy, both formulated with our Activated Silk™ technology to safely protect and moisturize hands, keeping them clean, and healthy. We’ve eliminated the need for toxic preservatives, petroleum-based thickeners, and endocrine-disrupting chemicals, resulting in a duo that provides a protective barrier for skin to deliver hydration. With our Helping Hands program, we’re donating profits from hand sanitizer sales to organizations in need. So far, we’ve been able to donate nearly 4,000 bottles to 100+ organizations, including hospitals, community organizations, health centers, food pantries and more

SHOP

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